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Action On Additives

Asda Great Stuff Berry Gel Toothpaste - Asda Stores Ltd

Allura red (E129)
This product contains Allura Red but, as toothpastes are classed as cosmetics, the colourings are listed as CI (Colour Index) numbers, so CI 16035 is the same as E129. Not exactly easy to spot is it?
Action on Additives Research Team